Have the engagement.
Not the second job.
Iris is the senior wedding planner who lives in your phone. She holds the date, the venue, the suppliers, the budget, the guest list, the seating, the day itself. You make the decisions she sets up for you. She does the rest. Your engagement goes back to feeling like an engagement.
- Sophie and Richard. 274 days until the wedding. 68% planned, 11 suppliers booked, 82 guests.
- I’m Iris. I’ve got this from here. Most engagements turn into a second job by week three. From this moment, the load sits with me.
- You talk. I do. Show me my budget. Email the florist about parking. Who hasn’t replied? Tell me. I take you there.
- Every supplier in one place. One tap to email any of them. Photographer, florist, band, caterer, registrar — in one directory.
- Real prices. Pot split between families. Add who’s contributing what. Every category region-priced for 2026.
- Corkage. Service charge. The marriage notice you needed last month. Three out of four couples go over budget on what they didn’t see.
- RSVPs in. Allergens tagged. Seating plan written. When 80% are in, I draft the seating plan. You move three names.
- Fifteen-minute slots. Everyone runs to it. The photographer gets their fragment. The toastmaster gets the speeches.
- Every contract. Every brief. One printable wedding pack. Tap Export the week before. The whole pack prints as one document.
- I remember everything. Most AI doesn’t. Generic chatbots forget you between conversations. I’m built for the long arc.
- Hold the gold I. Say what you need. Ask me anything from the moment you say yes.
Most wedding apps are shopfronts
with your name written on them.
I Do is the room behind the door — closed to suppliers, closed to advertisers, open only to you.
Your engagement should
feel like one.
You got engaged. By week three, it was a project — the spreadsheet, the supplier emails, the mum forwarding venues at midnight, the 3am 'did anyone book the cake.' That's not what an engagement is meant to feel like. I Do is the first wedding app written for the couple — not for suppliers, not for advertisers. Everything a private planner would do, sitting on your phone, on your side, all the way through. So you can spend the year being engaged.
A planner,
not a directory.
Most wedding apps are dressed-up directories. They take a cut from every supplier they show you, and the bigger your budget, the louder they shout. I Do takes nothing from anyone but you — so the only voice in the app is the one helping you decide.
What it costs.
What it involves.
Real prices, county by county. Real timings, hour by hour. The legal route through England, Scotland, Wales and Northern Ireland — written plainly. The corkage line, the VAT footnote, the overtime clause — surfaced before you sign, not after.
The same care
at every budget.
Whether your wedding is £5,000 or £100,000, the same questions matter, the same contracts trip couples up, the same hour goes by too quickly. I Do is built so the help is the same regardless of what you spend — because every couple deserves it.
Meet Iris.
Your AI wedding planner.
Iris isn't a chatbot. She's a wedding planner who happens to live in your phone. She knows your date, your venue, your budget, your guest count and your style — and she brings every one of those into every conversation. Ask her anything, any time. She's been waiting.
She knows your wedding.
Confirm the venue and Iris notes the guest cap, the corkage policy, the access window, the curfew. Tell her your colours and she remembers them when you ask about florists three weeks later. The picture sharpens with every conversation — you never have to repeat yourself.
She quotes real prices.
A photographer in Somerset is not a photographer in Mayfair. Catering for sixty is not catering for a hundred and forty. Iris quotes from the British market as it actually is in 2025/26 — not from a wedding magazine, not from a supplier hoping you don't know better.
She asks before you do.
The VAT line buried at the foot of the florist's quote. The overtime clause your venue wrote three pages in. The dietary email that needs to go out before the caterer locks the menu. Iris reads ahead so you don't trip over the things every couple trips over.
Six rooms.
The whole year held.
A short tour of the moments that quietly do the most work. Use the arrows, the dots, or simply let it play.
Photography in the South West at this count should be £2,200–£3,500. Want me to draft an enquiry to your shortlist?
Yes, tick it
Tell her once.
She remembers always.
You mention you've taken a barn in the Cotswolds for eighty. The next morning Iris asks if you'd like her to draft three photographer enquiries for that count, in that county, at the prices that part of the country actually charges. You say yes. They are in your Vault by lunch.
Sequenced
the way a planner sequences.
Forty-four tasks across seven phases, in the order weddings actually unfold in this country. Notice of marriage sits pinned at the top so it cannot drift. When you book a supplier, Iris notices and ticks the task quietly, without making a fuss of it.
Costs that
tell you the truth.
Set the total. Add who’s contributing — your savings, his parents, her parents — so you can see exactly where every pound is coming from and where it’s going. Every line measured against what your county, your guest count and your season actually pay this year. The forecast catches the £400 of corkage your venue would have mentioned three weeks too late.
Replies, allergies,
plus-ones, the lot.
One QR code on the invitations. Replies, dietary requirements, song requests, plus-ones return into one organised view. Every dietary travels with the guest into the seating plan as a coral dot. When eighty percent are in, Iris drafts your seating plan — friends grouped, the warring uncles separated, your gran near the loo. You move three names.
The hour-by-hour
read by the room.
Iris knows your sunset to the minute and writes the golden-hour window into your day. The same running order goes to your photographer, your venue, your florist and your celebrant — one document, one truth. The day cannot fall out of step with itself.
The whole picture,
handed over cleanly.
The day before the wedding, you press one button. Suppliers, contacts, timings, dietaries, contingency notes — everything they each need, exported in the way each of them wants it. Your venue gets the running order. Your photographer gets the shot list. Nothing missed.
Swipe to walk through
I built I Do
because no one had.
“I've spent years inside the luxury wedding industry, on weddings of every size, watching couples make themselves ill over a day that was meant to be the happiest of their lives. I watched the apps and the directories pretend to help while taking commission from every supplier on screen. I watched couples pay for advice they should have had for free, and miss advice they should have had at all. I built I Do because the industry wasn't going to. One app, on the couple's side, with the knowledge a planner would bring — at a price every couple can afford. So you can spend your engagement excited about getting married, the way you were the day you got engaged.”
One price.
The whole way through.
I Do is a single purchase, not a subscription. The price is set so a £5,000 wedding can afford it as easily as a £100,000 one — and announced when the first cohort closes. While we're in private beta, access is free in exchange for your honest feedback.
The questions
couples ask first.
Anything else, write to us at [email protected] — a real person reads every line.
Stop planning a wedding.
Start enjoying one.
A wedding planner. In your pocket. From the proposal to the morning after.
Cohorts kept small · By hand